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Unlocking SEO Success: The Power of a Tailored Keyword Strategy
In the fast-paced and highly competitive world of digital marketing, achieving a prominent online presence is not merely a desire but an essential strategy for businesses to thrive.
Search Engine Optimisation (SEO) is the cornerstone of this strategy, determining how effectively a website ranks in search engine results.
However, ranking for a limited number of keywords has become a failed SEO strategy.
Most SEO strategists see clients pursuing an SEO strategy focused solely on ranking for just a handful of keywords — usually somewhere between 3 to 10 target keywords.
While this may seem reasonable, focusing all your efforts on such a small group of keywords is a flawed SEO strategy that will not result in meaningful organic traffic or business growth.
When you spread your efforts across a wide array of keywords, your content becomes diluted and needs more depth to stand out. There’s no denying that a solid SEO approach is essential to secure a high position in search engine results.
While seemingly broad and comprehensive, targeting a range of a few keywords is indeed a failed strategy that often yields underwhelming results.
